Islamabad – January 15, 2010: Ufone recently launched Ufone Background Music, another first of its kind service in Pakistan.

Ufone has clearly set itself apart as the industry leader in value added services. The launch of the new ‘Ufone Background Music’ has proven yet again that Ufone has a bundle of the most exhilarating value added services within the industry.

With this service the subscribers can create a unique ambiance for every conversation they have. To subscribe SMS ‘SUB’ to 770 or dial 770 from Ufone. After subscribing and selecting the back ground music the subscribers will simply dial 77 before the recipients number e.g. 7703335199942 and can talk to their friends or loved ones with the song playing in the background of the conversation. A Back Ground Music call can be made to any number, any network in Pakistan.

The last year has seen an array of firsts from Ufone starting from Ufone Call Block Service, Ufone SMS Buddies, UBid, UConnect and many more. This service has raised the bar for competitors to come up with newer services to try to keep up with the pace at which Ufone is going.

Mr. Syed Sherjeel Bin Hassan Manager Value Added Services said ‘This service will help create a completely new user experience & we look forward to cater to the needs of each one of our valued customers’